Followed closely by the beauty and cosmetics industry, Mersin Cosmetics, Beauty and Personal Care Products Exhibition welcomed more than 200 brands. The exhibition, displaying thousands of products from hair care to cosmetics, esthetic care, and hairdresser care products, received visits from thousands of people for 4 days.
The largest beauty exhibition of the Mediterranean region, Mersin Cosmetics, Beauty and Personal Care Products Exhibition took place with a series of measures under the new “return to normal” criteria determined by the Turkish government and UFI (The Global Association of the Exhibition Industry). Welcoming its visitors at CNR Expo Yenişehir Expo Center, the exhibition was organized by CNR Holding subsidiary, Pozitif Trade Fairs, with the cooperation of the Governorship of Mersin, Metropolitan Municipality of Mersin, Municipality of Mersin Yenişehir, Mersin Chamber of Commerce and Industry (MTSO), Mersin Retailer Business Association (MEPIAD), Mersin Union of Chambers of Tradesmen and Craftsmen, Mersin Chamber of Barbers and Hairdressers (MERBEK), Mersin Beauty Specialists Association (MERGUD), and the support of KOSGEB (Small and Medium Enterprises Development Organization of Turkey).
New business opportunities provided for the industry
More than 200 brands presented their special products on hair care to cosmetics, esthetic care, and hairdresser care at the exhibition, which received visits from thousands of industry professionals in 4 days. The exhibition, concerning closely Mersin and the surrounding provinces in particular along with the Aegean, Mediterranean, Central Anatolia, and Southeast Anatolia regions, provided exhibiting companies and industry professionals with new business opportunities. The Turkish beauty and cosmetics industry with a 2-billion-dollar trade volume also drew great attention.
Introduction of new products and equipment
The exhibition introduced innovations on personal care products, perfumery products, professional beauty & hairdressing equipment, colorful cosmetics, natural cosmetics, dermo cosmetics, cosmetic products for babies, esthetic products & equipment, medical esthetic dermatological products and equipment, raw materials, packaging & machinery, private label & contract manufacturing, nail care & nail art, cleaning & hygiene products, spa-wellness & fitness products and equipment.