Get ready to dust off your tuxedos, because the watch world is officially going formal. Yes, you heard that right—the tuxedo dial is back, and it’s taking 2026 by storm. But here’s where it gets controversial: is this century-old style a timeless classic or just a fleeting trend? Let’s dive in.
Oris, the Swiss watchmaker known for its rich heritage, has just resurrected a surprisingly on-trend design from its archives: the iconic “Bullseye” dial. This isn’t just any revival—it’s a bold statement that blends history with modern elegance. First popularized in the 1920s, the tuxedo dial features two concentric black and white circles, often executed with precious metals or tonal contrasts. Think of it as the watch equivalent of a perfectly tailored suit—sophisticated, versatile, and undeniably chic.
But this is the part most people miss: Oris’s “Bullseye” isn’t your typical tuxedo dial. Inspired by a dartboard, it features three concentric circles instead of two, adding a unique twist to the classic design. Originally a hit from the 1940s to the 1970s, it was briefly brought back in the 1980s before disappearing in 1998. Now, nearly three decades later, it’s making a triumphant return—and it’s better than ever.
Adorning Oris’s flagship watch, the Big Crown Pointer Date, the “Bullseye” dial is a masterclass in detail. The outer rim is a chalky white, paired with a red 31-day track and a red-tipped date pointer hand. Moving inward, you’ll find a black-on-white railroad minutes track, followed by a broad black ring with white numeral hour markers. The center, matching the outer rim’s off-white shade, features the brand logo at 12:00 and “Big Crown/Automatic” at 6:00. The hands and markers are coated with green-glowing Super-LumiNova, ensuring readability in any setting. And let’s not forget the double-domed sapphire crystal, adding a touch of luxury.
But here’s the real question: Can a watch be both sporty and dressy? Oris seems to think so. The Big Crown Pointer Date is renowned for its versatility, and the “Bullseye” dial leans into its dressier side. Housed in a 38mm stainless steel case with a coin-edge bezel and satin finish, it strikes the perfect balance between elegance and functionality. Powered by the Oris Caliber 754-1 automatic movement, it offers a 41-hour power reserve and is showcased through a mineral crystal exhibition caseback.
And this is where it gets even more interesting: the watch comes with a black deer leather strap sourced from Cervo Volante, a Swiss organization that uses hides from an annual Alpine deer culling to preserve the ecosystem. It’s a bold statement about sustainability—but is it enough to justify the $2,350 price tag? That’s for you to decide.
Available now as a regular production model, the Oris Big Crown Pointer Date “Bullseye” is a stunning addition to any collection. But we want to hear from you: Is the tuxedo dial trend here to stay, or is it just a passing fad? And does Oris’s sustainable approach to luxury make a difference in your purchasing decision? Let us know in the comments!
