Get ready for an exciting announcement that will shake up the automotive industry! Bodyshop Magazine welcomes a powerhouse, Lisa Shaw, to lead its marketing efforts and drive growth.
Lisa Shaw, a seasoned marketing professional, has been appointed as the new head of marketing for Bodyshop Magazine and IBIS Worldwide, the renowned collision repair market conference provider. With her extensive experience and expertise, Lisa is set to propel these brands to new heights.
But here's where it gets interesting: Lisa's career path has taken her on a unique journey. Starting with BASF, she successfully raised awareness for the RM and Glasurit brands through innovative campaigns. Her skills in event management, brand advertising, and industry engagement were further honed during her time at BASF, including her involvement in the prestigious Bodyshop Awards.
In 2016, Lisa ventured into the science, technology, and engineering sectors, spending a decade at Sci-Tech Daresbury and BAE Systems Digital Intelligence. Now, she's back in the automotive industry, completing a full-circle moment in her career.
Lisa shared her excitement, saying, "Reconnecting with familiar faces and building new relationships is an honor. I'm eager to contribute to the future of these respected industry brands."
Robert Snook, IBIS conference director, couldn't agree more. He emphasized, "Lisa's appointment is a testament to our ambitious strategy. It's a clear signal to our UK and international partners to engage with Lisa and explore the endless brand collaboration opportunities this role offers. These partnerships will ultimately enhance the value of our events and experiences for delegates in 2026."
So, there you have it! Bodyshop Magazine and IBIS Worldwide are poised for an exciting future with Lisa Shaw at the helm. But what do you think? Will Lisa's appointment bring about the growth and innovation the industry needs? We'd love to hear your thoughts in the comments below!
